Massage and Bodywork March 2007

Hot off the press!

One thing I knew back in October- the California wildfires were a hot topic. I securing two assignments and thought nothing of a super-tight deadline with Massage and Bodywork. Hindsight is 20/20. I had no idea how difficult and time-consuming it would be to identify and secure meaningful interviews right at the heighth of the spreading blazes. I hadn't taken into consideration most folks involved in the wildfires were under an extremely stressful situation and of course, they were focused on their families, homes and livelihood. It seems obvious but something I mistakeningly overlooked. What's more, the president of one of the non-profits I was interviewing was in the process of moving to France! Talk about a challenge!

To read the article, "Devastation & Compassion: Massage Therapists React to the California" Wildfires", please log on to http://www.abmp.com/.

Dermascope October 2007

It's interesting how one thing leads to another. The previous article in Skin, Inc. on "Protecting Your Business Assets" lead me to the next logical article on the importance of Emergency Preparedness for Small Businesses. The timing of this article was interesting. It was released in October just 2 weeks prior to the California wildfires breaking out (which was a whole other article to itself.)

For more articles in Dermascope, click on http://www.dermascope.com/

Massage Therapy Journal

Having written several articles on finding a great location for a spa, I discovered that massage therapists have different needs, budgets, referral systems and markets. Writing for MTJ was a great experience and I look forward to writing more for them in the future. My article, "Location, Location, Location" featured in the Fall 2007 edition.

For more info: http://www.amtamassage.org/

Skin Inc (August 2007)

"Protecting Your Business Assets" was inspired by my clients and network in the spa industry. Having heard many first and second hand accounts of spa owners that were unprepared tto face threats to their business. Buglaries and employee theft in spas are unfortunate realities. This article tackled a rarely discussed topic.

For more articles, click on wwwskininc.com

Medical Spa Report (May 2007)

After receiving a number of calls from spa owners seeking either to sell their business or to buy an existing business to reduce start-up costs, I thought it would be helpful to write an article on the topic.

Below is an excerpt from Medical Spa Magazine. For the online version: http://www.medicalspareport.com/medicalspareport/article/articleDetail.jsp?id=421184

Market Value
Development expert Camille E. Hoheb shares some key factors to consider when buying or selling a medical spa.
May 1, 2007
By:Camille E. Hoheb
Medical Spa Report
Pages 1 2

Having helped develop more than 100 medical spas nationwide since 2002, I've witnessed explosive growth in the industry. Conversely, in the last six months, I've also observed an increasing number of medical spas changing ownership or closing altogether. Now is a dynamic time—some medical spa owners are looking to get out, while others are interested in getting in. If you fall into either category, read on for added insight into the buying and selling process.

Skin Inc March 2007

Most new spa owners don't realize that the construction costs of their spa is directly impacted by their lease. In March, "Reducing the Wrinkles of a Medical Spa Build-Out" was published in Skin, Inc.

www.skininc.com

MediCal Spas February 2007

While securing locations for spa clients across the country, I realized there was a need to help educate entrepeneurs on how to go about negotiating a lease and so I wrote "Real Estate RX: A Healthy Prescription for Negotiations".