The California Wildfires - AGAIN

In the last 3 days over 10,000 people have been evacuated from there homes and hundreds of homes have been destroyed. Reports are saying with the dry air, winds and climate, the conditions are prime for creating fires.

Last year I wrote about the California Wildfires and how the affected the spa industry from massage and skincare schools, to spa business, to a 5 diamond resort and many, many personal accounts. Disaster preparedness is such an important topic that the Day Spa Association created a "Disaster Forum" and I was pleased to secure copyright permissions from Skin, Inc from the article below...

I invite you to take a moment to read these articles and take the proper precautions to safeguard your family, home and business.

Best Wishes,

Camille

The California Wildfires and The Spa Industry
http://www.skininc.com/spabusiness/leaders/spas/13944742.html
Here's the intro to the article: Through conversation with peers in the industry, I was intrigued with their stories of evacuation, closures and affected lives. It was then that I realized how widespread and reaching the impact was on the industry—from spas, to esthetic schools, to skin care manufacturers and beyond. My interviews were conducted both by phone conversations and through e-mails, and represent a cross section of skin care professionals spanning from Simi Valley, California, to San Diego. Many thanks to those who shared their stories in the midst of picking up the pieces and moving toward normalizing their daily lives at work and at home.

Here's another article on the CA wildfires aimed specific to massage therapy practices.

Massage Therapists React to the California Wildfires
File Format: PDF/Adobe Acrobat - View as HTMLfire on Sunday on the local news until .... ERMI, eager to help first responders cope during disasters...www.globalspaandwellness.com/pdf/Wildfires_MNB_MA_08.pdf -

Here's a good resource that I hadn't included in the two previous articles because the focus was on families and residences. Please take a moment to read.

http://www.firesafety.gov/

Skin Inc - Jan 2008

They say that things come in threes. I find this to be true in a series of articles that started off with the topic of emergency preparedness in an article in Dermascope magazine. The article came out two weeks before the California wildfires hit in October. I pitched this salient topic and both Massage & Bodyworks and Skin, Inc were interested. Although I received the electronic copy months ago, I just received the hardcopy. Here's the cover.

Skin Inc (August 2007)

"Protecting Your Business Assets" was inspired by my clients and network in the spa industry. Having heard many first and second hand accounts of spa owners that were unprepared tto face threats to their business. Buglaries and employee theft in spas are unfortunate realities. This article tackled a rarely discussed topic.

For more articles, click on wwwskininc.com

Skin Inc March 2007

Most new spa owners don't realize that the construction costs of their spa is directly impacted by their lease. In March, "Reducing the Wrinkles of a Medical Spa Build-Out" was published in Skin, Inc.

www.skininc.com